End-to-end mobile UX for a property rental platform — reducing friction across search, listing discovery, and booking for renters and landlords in Milan.
Harold's goal was to design a modern digital platform for property rentals that simplifies the entire process of discovering, booking, and managing accommodations.
The primary objective: build a reliable, user-friendly marketplace where people can find properties that match their needs quickly and confidently — with transparent pricing and secure booking.
Harold had to serve two very different users simultaneously — landlords who want to list and manage properties with minimal effort, and renters who need to search, compare, and book confidently. Building one interface that works for both without compromise was the core design challenge.
"No phone tag, no agency commissions — just thousands of properties, bookable on your terms."
Landlords need listing management, calendar control, and tenant screening. Renters need fast search, rich detail, and confident booking. Same app, opposite mental models.
Renting a home is a high-stakes decision. The UI had to surface pricing, property details, and verification signals clearly to reduce anxiety at every step.
Existing rental apps lose users between search and booking. Reducing the number of steps and decisions required was essential for conversion.
Italian rental law requires identity verification (SPID integration) and fiscal code collection. The legal flow had to feel light, not bureaucratic.
Four distinct user types, each with different goals, digital familiarity levels, and expectations. Each persona shaped specific flows and UI decisions across the product.
Property owners who want to list apartments quickly and manage bookings with minimal effort. Value visibility, reliability, and clear tenant communication.
Actively searching for a home. Prioritise affordability, location, and transparent rental conditions. Need an intuitive interface to browse and book with ease.
Experienced property managers with multiple listings. Rely on the platform for portfolio management, advanced filters, and streamlined transactions.
Travellers, students, or professionals needing temporary housing. Seek flexibility, fast booking, and secure payment options above all else.
User analysis — four distinct rental personas
The app screens were designed with a strong focus on usability and clarity — optimising the booking flow to ensure quick searches, detailed property views, and an intuitive reservation process.
About & goal · Design process — double diamond framework
Key screens covered the full rental journey: map-based search with 290+ listings, detailed property view with benefits and pricing, SPID-integrated signup, and a streamlined booking confirmation flow.
Product design — key screens across the full rental journey
Harold pushed me to think about dual-sided marketplace design rigorously — where every UI decision affects two different user groups with conflicting priorities. Mapping the full journey for both sides before touching any screens saved weeks of rework.
In a two-sided platform, a feature that delights landlords can frustrate tenants. Journey mapping both users simultaneously revealed hidden conflicts early.
SPID integration and fiscal code collection had to feel lightweight. Turning legal requirements into clear, step-by-step onboarding taught me that compliance UX is its own craft.