"Like Uber, but for removals."
UX design and branding for an on-demand van booking app — real-time tracking, transparent pricing, and a booking flow designed for people who just want to move without the stress.
"Like Uber, but for removals."
Moovora was designed for people who don't have a driving licence, don't want to spend too much, or simply don't have time to organise a move through traditional channels.
The mission: a clear, secure digital environment offering immediate access, quick booking management, and a reliable payment flow — with transparent pricing and no hidden fees.
Moving feels chaotic even before it starts. Moovora had to compress an inherently messy, high-anxiety experience — vehicle selection, address input, scheduling, payment — into a flow that felt as easy as ordering a taxi.
"Our goal was to make booking a removal van feel as simple as ordering a taxi — no stress, no surprises."
Moving is stressful. Users needed total clarity on price, vehicle capacity, and arrival time before committing — the design had to make all three immediately visible.
Different moves need different vehicles. Communicating capacity (payload, volume, floor space) in a way that non-experts understand quickly was a core design problem.
Users needed to feel in control once the booking was made — live GPS tracking and notification updates were essential to reducing post-booking anxiety.
Moovora was my earliest end-to-end UX project — designing, testing, and delivering a complete mobile product from zero to handoff for the first time.
Product design — full booking flow: splash, map, scheduling, details, profile, notifications, auth
The app screens were designed for a smooth and enjoyable experience — with particular attention to booking options, transparent prices, clear vehicle information, and simple management tools throughout.
About & goal · Design process framework
Four distinct user types drive Moovora's growth and sustainability — from the occasional mover to the budget-conscious family. Each persona shaped specific flows, pricing displays, and booking confirmation interactions.
Rarely moves but needs a quick, affordable solution without renting a full-service company. Values simplicity and low cost above all.
No licence, no vehicle. Relies on Moovora for independence in managing moving needs — the service exists specifically for this user.
Time-constrained, doesn't want to handle logistics. Values on-demand booking, clear scheduling, and reliable service that fits around a packed calendar.
Looking for a cost-effective alternative to traditional moving companies. Needs transparent pricing, flexible options, and clear vehicle capacity info.
User analysis — four core personas for the Moovora community
Moovora was my first complete end-to-end UX project. Looking back, it taught me the fundamentals I still apply today — that good design starts with understanding the real moment of friction in someone's life, and works backwards from there.
The best thing I did on Moovora was refuse to add complexity. Every feature request got tested against one question: does this make booking a van simpler, or just more complete?
Moving day stress starts long before the van arrives. Understanding the emotional arc of the user — not just their task flow — shaped every screen from booking to tracking.